Creative ads spray-painted on biking paths!

What is it?

Billboard ads spray painted with biodegradable paint onto biking paths. They were used to promote a local coffee shop that was out of the way for cyclists.

And why is this a campaign we love?

This is a great example of how creativity comes into play in places that aren’t always obvious. You don’t always need multi-million dollar budgets to be creative. And in this case, just some brains and spray paint.