Douwe Egberts - Coffee Vending Machine

What is it?

Taking advantage of an immediate need, South African Coffee company Douwe Egberts created a coffee vending machine in the airport that could detect yawns. Travellers could then go to the vending machine to retrieve their free coffee.

And why is this a campaign we love?

No matter what the medium, an instant solution to a problem will always drive business results. Coffee when you’re sleepy, ice cream when it’s hot, etc.