Benefit's Glasto Pop-Up Reinvents The Beauty Destination

What is it?

Summer 2017 Benefit hit the UK festival season in an innovative and creative way. Creating a make-up & brow bar located just next door to the endless queues generated by Glasonbury festival. Guests could get pampered whilst killing the boredom!

Why do we love it?

Benefit recognised a need to think outside the box - by tapping into a market of bored festival goers who want to look good, Benefit reached a captive audience and made a lasting impression.