To bring home the idea that Chinese New Year is all about being together, Cathay Pacific created a real story based on parents and a daughter who had moved to Japan to start her own business.
Billboard ads spray painted with biodegradable paint onto biking paths. They were used to promote a local coffee shop that was out of the way for cyclists.
KFC created an on-site video at a KFC location, instantly taking a photo of the customer, and reproducing a younger version of the customer onto the meal tray paper.
A video promoting Singapore with the theme ‘Where Passion is Made Possible’, showcasing Singapore in a new light.
Top-notch creative concept and copy. Makes us want to visit Singapore after watching it.
Sheng Nu, meaning "leftover woman", had long been used by the Chinese state media to stigmatise unmarried women over the age of 27. Getting married was one of the biggest issues in these women's lives, who also happened to be part of SKII's target audience.
It's that time of year again; where all the large brands start bringing out their Christmas commercials in a bid to get their brand top-of-mind in the Christmas ad wars.
Here are some memorable ones we've seen so far.
In this ad, Westjet created a surprise for a flight of their passengers. They would stand in front of a TV screen, and Santa would listen to their Christmas wishes. By the time they got off the plane, Westjet had prepared a surprise by fulfilling them with the gifts they wanted.
Insights