Haagen Daaz created a VR experience viewing the world from the angle of a honey bee. A highly immersive experience promoting the safety of honey bees.
Marketing has always been about telling stories - and in this case Haagen-Daaz told that story through Virtual Reality which is an innovative use of the medium.
American Apparel has created a mobile app driven AR experience. Customers can easily scan the product and receive more information about the product (such as reviews, colours, and pricing) and share with friends on social media and email.
American Express set out to help small businesses in a struggling economy. Creating 'Small Business' Saturday. The day after black Friday, where Americans were encouraged to shop small. With phenomenal results.
Technology continues to advance at an incredible rate and many new trends and innovations are said to be able to revolutionize digital marketing. These include AI/bots, virtual and augmented reality, live streaming, and the Internet of Things. What are they? Are they relevant to your brand? And can you integrate them into your marketing campaigns?
Let’s take a closer look.
Summertime is right around the corner which means warmer days, more activities, and lots of fun. As a brand, you can use the season to get involved with your audience, connect with them, and grow.
Not sure how to start? Here are five great examples of experiential and digital marketing campaigns that made the most out of summer.
The Chinese New Year is behind us and Spring is upon us. Are you prepared with a strategic marketing campaign that will make the most out of the season? If not, don’t worry we are here to help. Here are five digital and experiential tips along with inspiring examples of seasonal marketing done right.
As a popular brand for fashion and luxury goods, Burberry found a way to offer a 2016 Chinese New Year experience that highlighted some of their products to their audience in China. Using WeChat, users could shake, swipe, and tap on their phones to unwrap a variety of digital presents. After unwrapping the gifts, they could send digital envelopes to friends and family members. Chinese users were also offered a chance to win one of Burberry’s Lunar New Year prizes when they participated.
With the Chinese New Year right around the corner (January 28th), businesses have the opportunity to reach and engage their audiences in creative ways. CNY is the biggest celebration in Asia, spreading outside of mainland China to Hong Kong, Singapore, Vietnam, Malaysia, and beyond.
As one of the most iconic Asian beers, Tiger Beer decided it was time to bring the Chinese New Year to an audience beyond Asia. With their “Say it with Tiger” campaign, they created a microsite with a greeting generator where users throughout the world had the opportunity to create, reply, and share custom greetings for the Chinese New Year.
[Update March 2017] Social media platforms empower marketers to drive conversation, engage audiences and turn them into loyal customers. According to Empathica, brand advocates bring in 33% more sales and 18% more traffic than regular customers*.
Insights