Coca-Cola wanted to make an impact during the 2016 holiday season, as they do every year, and came up with the concept that Coke could help create peace during the craziness of the holidays.

In their winter campaign titled “Here's to peace on earth. Or at least in the mall.”, they posted a short video on Instagram which featured people fighting over a jacket but finding peace and compromise with the help of a Coke. Their hashtag #Tastethefeeling was present in their caption.