Must-have marketing strategies to leverage Hong Kong’s events

Hong Kong is a vibrant, modern city with many events taking place throughout the year. The most obvious are the big holiday celebrations such as Christmas or the Chinese New Year, but also included are national days, fairs, festivals, and much more.

Each event can be an opportunity for your brand to not only reach out to your audience but to engage with them in a meaningful way that drives results. The key is identifying the events that are the most relevant to your brand and the message you want to convey. Then, it is crucial to find a way to incorporate the event into a campaign that will be impactful.

In this guide, you’ll find a 2017/2018 calendar of Hong Kong’s most important events as well as a range of tips and ideas (social media, digital, experiential marketing and sponsorship) that can help you to promote your brand.

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