Inspiring Social Awareness Ad - Pakistan's Truck Art Childfinder

What is it? 

Truck art is a popular form of artistic expression in Pakistan, and this campaign by Indian paint company Berger Paints put it to perfect use! Collaborating with local artists and activists, Berger Paints created a new type of truck art: instead of the usual celebrities, sports figures or politicians that are painted, the trucks depicted faces of real missing children. As these trucks drove around Pakistan, they were able to raise awareness for the cause and even help with rescuing some of the kids. So far, 3 out of the 20 painted children have already been recovered.

Why do we love it?

We love that Berger Paints has used its voice not only to advertise but to advocate for am important issue. Plus, they did so in a creative and respectful way that draws inspiration from the local culture!