Cathay Pacific explores the true meaning of CNY in moving ad

What is it?

To bring home the idea that Chinese New Year is all about being together, Cathay Pacific created a real story based on parents and a daughter who had moved to Japan to start her own business.

And why is this a campaign we love?

It’s authentic and true to the Hong Kong culture. Nothing adapted, nothing translated - presented in a way that Hong Kongers know and understand.