Technology/ Digital

Campaigns We Love | 20 Jun 18

Ikea - AR App

Ikea - AR App

What is it?

Built on Apple’s AR kit, you can easily place Ikea furniture inside your place to see what it looks like inside your home. Easily scan, browse, select, move and place. Makes the shopping experience much easier.

And why is this a campaign we love?

Using technology to solve frustrations such as furniture placement help create a much more enjoyable shopping experience.

Campaigns We Love | 20 Jun 18

Westfield x Softbank - Pepper Concierge

Westfield x Softbank - Pepper Concierge

What is it?

Westfield partnered with SoftBank Robotics and created “Pepper”, a charming and innovative robot to help make the shopping experience a more enjoyable experience. Pepper the robot acts as a concierge in the shopping centres. 95% customer satisfaction. Provide information to shoppers seamlessly and collecting customer service data.

Campaigns We Love | 20 Jun 18

Caliburger - AI Facial Recognition Ordering Machine

Caliburger - AI Facial Recognition Ordering Machine

What is it?

Caliburger is linking facial recognition to its loyalty program. Software installed in ordering kiosks recognises registered members as they approach and activates data in their loyalty accounts based on previous purchases. It can then provide these as suggestions and display their favourite meals.

Campaigns We Love | 20 Jun 18

Douwe Egberts - Coffee Vending Machine

Douwe Egberts - Coffee Vending Machine

What is it?

Taking advantage of an immediate need, South African Coffee company Douwe Egberts created a coffee vending machine in the airport that could detect yawns. Travellers could then go to the vending machine to retrieve their free coffee.

Campaigns We Love | 20 Jun 18

Sephora's new AR beauty app

Sephora's new AR beauty app

What is it?

Modiface mirror allow users to try own new looks automatically with different shades and styles. Virtual Artist app can easily connect users with the colours and shades they want to see themselves in.

Campaigns We Love | 20 Jun 18

Oak Fitting Room x Ralph Lauren AR solutions

Oak Fitting Room x Ralph Lauren AR solutions

What is it?

Ralph Lauren and the Oak Fitting Room partnered together to create a personalised fitting experience through a smart mirror. It allows stores to gather rich e-commerce data while providing features item count (RFID), lighting change, language change, request new sizes/colours all within the mirror in the room.

Campaigns We Love | 20 Jun 18

Mastercard x Swarovski - Virtual Reality Showroom

Mastercard x Swarovski - Virtual Reality Showroom

What is it?

Mastercard and Swarovski have created a virtual reality showroom, allowing users to enter different rooms to view the different products of Swarovski. Each item can be seen in greater detail and immediately purchased. The VR headset is also made from Swarovski.

Campaigns We Love | 06 Jun 18

Mastercard - #priceless - giving back

Mastercard - #priceless - giving back

What is it?

Mastercard's 'Priceless' campaigns are usually concentrated around giving a 'money can't buy' experience to it's customers. In 2018 Mastercard are focusing on giving back & making a difference through the power of the collective. 

Why do we love it?

Capturing our attention by turning a tried & tested campaign on it's head - encouraging meaningful change. 

 

Campaigns We Love | 12 Mar 18

KLM's Google Home Smart Pack Assistant

KLM's Google Home Smart Pack Assistant

What is it?

To help travellers with packing, KLM created an app with Google Home to remind people of what they needed to pack.

And why is this a campaign we love?

It’s truly an innovative use of voice-activated technology in a space where few brands have explored. Not to mention, it’s useful!

Campaigns We Love | 19 Dec 17

Coca-Cola's high-tech brand activation in Times Square

Coca-Cola's high-tech brand activation in Times Square

 

 

What is it?

Coca-Cola created the world’s first, and largest 3D robotic sign. It stands 68 feet tall and 42 feet wide, with 1,760 moving LED cubes.

And why is this a campaign we love?

It’s able to capture attention of audiences instantly. Not to mention, some very cutting-edge tech.