Campaigns We Love | 08 Nov 19

GAIA, The Earth Exhibition at Citywalk

GAIA, The Earth Exhibition at Citywalk

What is it?

A spectacular art instillation commissioned by Citywalk to drive traffic to the area.

"Breathtaking 7 -meter artwork features 120dpi detailed NASA imagery of the Earth' surface taken in 1972. 

GAIA is 1.8 million times smaller than the real Earth. Each centimeter of it equals to 18km of the Earth’s surface. By standing 211m away from the artwork, the public will be able to see the Earth as it appears from the Moon. The installation creates a sense of the Overview Effect. Common feature of the experience for astronauts feeling of awe for the planet, a profound understanding of the interconnection of all lives, and a renewed sense of responsibility for taking care of the environment.

Whether it is presented in day time or night time, GAIA never let appreciators down. The public are generally blown away by the first encounter with GAIA, realizing the ultra-beauty of our planet Earth from the artwork. The mighty Ocean conceals many secrets and mysteries while the magnificent land preserves life records of all animals and plants. All of the above brings impressive effects and meanings to visitors. Not only that the general public will be truly amazed by the fascination of GAIA, but more importantly, the exhibition aims at arousing awareness and concerns from public towards environmental protection and issues alike. The masterpiece and a whole series of educational activities followed will encourage public to reflect on their life style to preserve and love the environment and the Earth."

Why do we love it?

Citywalk are positioning themselves as a hub for art and culture as well as shopping. Drawing vast amounts of PR & all important foot traffic.