RAIDAN // BRAND BUILDING
The Challenge

Radian Partners is a progressive private investment firm focused on sustainable impact investments. Set out to champion that profit, purpose and long-term returns can be aligned. The  challenge was set to create a brand identity that reflected Radian Partners’ ethos and core values and attract like-minded investors.

Our Strategy

The focus was on striking the right balance between the traditional investment models and a non-traditional financial advisory company with a future-forward, sustainable approach to investment.

Client
Raidan
Year
2016
Service
Location
Hong Kong
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The Results

 

The complete brand package included: brand positioning, a corporate website design, copywriting and video, a motion graphics animated logo, brand style guide and a brand collateral package across print and digital suites.