Metlife // Brand Activation
The Challenge

Metlife is a well known Insurance company in the US but they struggled to get their name out in Hong Kong. Hence why they have engaged Catalyst for a number of years to deliver activations which drive brand awareness, social engagement and offer their sales staff an opportunity to engage with consumers. 

Our Strategy

Catalyst has created live activations which were used drive audience consideration, press coverage and social media reach.

Over the past few years we have launched a city wide Kombi tour serving ice creams which combined the companies US routes & asian culture, launched a roadshow with custom made fortune cookies and toured a photo opportunity truck which brought to life their tag line "Discover a better future"


Hong Kong
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The Results
  • Engagement toppled 10,000 interactions
  • Organic Fan growth of 3,545 fans
  • MetLife taking the lead in growth in Fan Base amongst all other key insurance companies
  • Total earned PR value of $1.5 million HK (for the whole campaign)
  • Top three finalists in the HK Insurance awards
  • Outstanding Integrated marketing strategies Award


A taste of what else we do