The Challenge

ghd isn’t just a brand – but a way of life. It’s about having good hair days, every day. And from great hair transcends confidence, beauty and empowerment that every girl should have. But Hong Kong doesn’t get it. Coupled with low brand awareness in the region, and a flurry of other brands competing for a slice of the pie, ghd needed to find a way to cut through the clutter.

Our Strategy

It was time to tell the ghd story. To see the more human, more personable side of ghd – delivered in a way that resonated with our target audience.

Welcome to the House of ghd. Designed to tingle all the senses, immerse customers into the ghd brand personality, debut the season’s limited edition collection, and a snap and share treasure trove for authentic UGC.

A sensory playground to live and experience ‘a day in the life of… from day to night’ experiencing the playful, mysterious, fierce and glamourous side of a ghd girl.


Hong Kong
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